Premium CTV reach, optimized.
Direct programmatic deals with the platforms you're already buying. Reach the same premium screens, with no middleman exchanges, delivered as a deal ID in the DSP you already use. Nothing changes about how your team buys, except a better price and better performance. That's the magic! No wand required.
Sources: Samsung Newsroom (2026), Roku (2026). Segment count from LiveRamp Data Marketplace.
Streaming TV, without the agency stack.
Programmagic buys connected TV directly from the platforms, plans it around the neighborhoods you actually serve, and shows you exactly what ran. Whether you're new to TV or already spending on it, you get fewer hops, fewer margins, and a straight answer to "where did my ad run."
Direct platform deals
Private marketplace pricing negotiated directly with the streaming platforms, not the open exchange floor. Same premium screens, three fewer margins.
Optimization for campaigns already running
Already on CTV? We audit your supply path, pricing and placements, cut what isn't working, and hand the rest back as a cleaner deal in the platform you already use.
Trade-area targeting, down to the ZIP
Buy the ZIP codes your business actually serves. A local advertiser pays for its neighborhood, not the whole DMA.
See exactly what ran
Impressions delivered, where the ads ran, households reached and cost per household. TV accountability at digital granularity.
Fewer hands between you and the screen.
The open market puts three companies between your DSP and the TV. We take their place.
Same Samsung, LG, Vizio and Roku screens. Three middlemen, vanished. One deal ID in the DSP you already use, or run by us on a direct IO if you'd rather not touch a platform at all.
Start with a test. Scale when the numbers say so.
Tell us the audience
Geo down to the ZIP, age, household data, in-market signals. Who you want to reach and where.
We build the plan
Fixed pricing, PMP or Programmatic Guaranteed, IAS-verified on every impression.
We make the deal happen
Set up on our side, handed over as a single deal ID your team runs in whatever platform they already use.
Flight runs, you see everything
Households reached, completion rate, frequency, cost per household. Then decide whether to scale.
What you get
Full-screen spots on the biggest screen in the house, bought the way digital is bought.
As broad as a market. As tight as a ZIP.
Every campaign is built from the same levers. Use one, or stack them.
The whole DMA when you need reach across a metro. Every household in Dallas–Fort Worth.
Only the ZIPs around a store, dealership or service area, so you pay for your trade area and nothing else. The six ZIPs within a 20-minute drive of the showroom.
Specific hours and days, on specific channels. Dallas at 8 PM on a Samsung FAST channel.
The viewer's language and what they're watching. A Spanish-speaking household watching a Spanish-language show at 11 PM on a Wednesday.
Third-party segments layered on top, so you reach people already in market. Auto intenders actively shopping for a car this month.
Where are you with CTV?
Already running CTV?
If you buy through a DSP, you're paying exchange, SSP and reseller margins on the way to the screen. We take a look at what's already running, then hand you a direct deal ID, PMP or Programmatic Guaranteed, that drops into the platform you already use. Same screens, better rate.
New to streaming TV?
TV is no longer out of reach for local businesses and brands. Your commercial runs full-screen on the streaming platforms your customers already watch, only in the ZIP codes around your business, and you get a report showing exactly where it ran.
No smoke, no mirrors.
We already buy CTV through our DSP or agency. What changes?
Nothing about how you buy. You keep your DSP and your workflow. What changes is the path: an agency or open-exchange buy puts an exchange, an SSP and a reseller between you and the screen, each taking a margin. We have direct relationships with the platforms, so the deal goes from your DSP straight to the TV with nothing in between. Same inventory, lower rate, and a clear answer on where every impression ran.
Do we need a big-brand budget to be on TV?
No. We buy at the ZIP level, so a local business pays for its trade area, not the whole DMA. Start with a small test flight and scale when the report says so.
What does a test look like?
A short flight in the ZIPs you choose, priced per impression, with a report at the end showing households reached and cost per household. No minimum spend to get started.
What do you need from us to start?
Just tell us a little about who you are, who your ideal customer is, and where they are. We'll come back with a trade-area snapshot and a proposed test flight.
Your campaign, on the biggest screen in the house.
New to CTV? Tell us who you want to reach and where, and we'll send a trade-area snapshot with a proposed test.
Already up and running? Get in touch and we'll show you the value that we can provide.